Augmented reality is a new technology that is being actively implemented by many brands and companies. It is used to promote small businesses, attract new customers, and expand the geographic footprint. The use of augmented reality improves the competitiveness and profitability of an enterprise. One example of the technology is AR face filter. You can incorporate a ready-to-use module into your own application to improve images, and add masks.
So, what is AR technology? It involves superimposing computer-generated objects onto the real world. The technology creates a new user experience, thus increasing the flow of customers.
- Examples of Augmented Reality : Areas of Application
- No.1 Architecture and Design
- No.2 Construction
- No.3 Customer and Contractor Collaboration
- No.4 Business Card Design
- No.5 Furniture Fitting in Customers’ Homes
- No.6 Getting Information about the Product Offered by the Store
- No.7 Immersive Training
- No.8 Children’s Art
- No.9 Virtual Trying on Beauty Products and Other Items
- No.10 Food Service Companies
- AR Technology : Popular Tool for Generating New Looks
Table of Contents
Examples of Augmented Reality: Areas of Application
This modern technology has been tested by the owners of many companies. It has been quite successful, and therefore the examples of Augmented Reality will be a good motivation for those in doubt.
No.1 Architecture and Design
To understand what the designed objects will look like, it is important to visualize them. This is where augmented reality can help. All processes can be simplified with the help of special applications. For example, Aecomis uses Microsoft HoloLens technology. It helps to project 3D models of the designed objects into the real world. They are holograms, which make it possible to identify mistakes and see how the architects’ work will look after it has been built on the site.
The construction industry requires a competent approach. Any mistakes must be minimized here. However, how can this be achieved? Innovative technology is the way to do it.
GA Smart Buildings has designed the construction helmet with new functions. The company’s experts presented its new model with elements of augmented reality. It ensures a higher level of performance quality assurance. Operations at the construction site are now perfectly clear. Projection of the simulation models is displayed on the erected object, which simplifies perception. Construction workers understand where and what is located, so errors are minimized.
No.3 Customer and Contractor Collaboration
Finding a technician to perform household tasks takes a lot of time. And sometimes they quote a price that is not reasonable. To simplify the interaction between the customer and the contractor, a unique application was developed. It is a synergy of the Porch and Streem activities. The first company is a household improvement startup. The second one is an augmented reality provider. The project combines homeowners that are busy looking for technicians to repair and upgrade appliances and contractors for task performance (there are 250,000 registered technicians in the network).
Augmented reality simplifies stakeholder interaction. Contractors (electricians, plumbers) are able to take measurements and view videos of the problem that has occurred. This makes it possible to offer an accurate repair price in order to stand out from the competitors.
No.4 Business Card Design
Business cards are an important part of contemporary business activities. Many companies use augmented reality technology to attract the attention of customers. Just imagine that business cards come to life and objects are displayed in 3D with the help of AR. For instance, augmented reality buttons appear for typing and sending text messages and emails, using Facetime, and making calls.
The new business cards have already been tested by CPC. This company is engaged in driver training, as well as training for forklift truck operation. The unique business cards provide potential customers with basic information about services. This saves time for both the company’s employees and users. The latter get a pleasant experience in addition.
No.5 Furniture Fitting in Customers’ Homes
Many customers of furniture stores are discouraged from buying for a simple reason – they do not know if the selected items will fit their interior. Nevertheless, a solution has been found, such as the visualization of objects. Over time, most companies will explore this technology.
Ikea was the pioneer in this area. The company’s experts took e-commerce to a new stage of development. They released an application with elements of augmented reality, which is used to visualize furniture items. The items chosen by the client are projected into the real world. This makes it possible to understand how a chair, table, cabinet, and other pieces will look in a particular room.
No.6 Getting Information about the Product Offered by the Store
Stores often offer products with no description at all. Not every customer wants to address the store’s staff to get the necessary information. There can also be issues with trying them on. In that case, augmented reality will help.
Lacoste is the company that released an app capable of 3D scanning of goods. It can be used to customize the size of the shoes in order to show the client clearly how they will look on his/her feet. This approach will help the customer make a well-informed and reasonable purchase decision.
No.7 Immersive Training
Immersive training is a new trend that enables users to gain skills without risk. It is relevant in areas where expensive equipment and machinery are used.
Boeing is an aerospace company that takes advantage of this new trend in training. CRVS is an augmented reality system that was developed there. It makes space travel possible. At the same time, the pilot does not fly anywhere. All skills can be mastered through trial and error.
No.8 Children’s Art
The artistic process is a manifestation of imagination. However, it is not always possible to know whether a certain color will match, or whether the artwork will become more interesting after adding a certain object.
BIC Kids is a combination of inspiring children’s art and innovation. The brand helps young artists manifest their creativity and show what they are capable of. The DrawyBook AR app enables kids to view their creations and add colors, shapes, and other elements. This is how they can bring their drawings to life and add a touch of originality.
No.9 Virtual Trying on Beauty Products and Other Items
It is hard to manage activities without visual aids in the beauty industry. Customers want to have an idea of how well their hairstyle, lipstick, and mascara fit them. Once again, augmented reality can help. A clear example is a development offered by Iman Cosmetic. The company invites customers to find their color signature. It shows the shade of foundation that suits a particular client.
No.10 Food Service Companies
To increase brand awareness, innovations have to be used. This concept applies even to the food industry. For instance, Domino’s used augmented reality to enable customers to put together their own pizza toppings and see what the final product would look like. The New Pizza Chef app offers users to create, visualize, and then order and track the delivery of their selected pizzas.
AR Technology: Popular Tool for Generating New Looks
The AR technology segment offers many modules designed to be implemented in an application. They simplify the development of software and reduce the time for the design of customized tools. Such SDKs include Banuba face filters.
The module enables users to add a touch of novelty to the creation of images and videos. You can use it to:
- change the background;
- add avatars;
- apply filters to enhance the skin;
- use masks;
- change hair color;
- try on certain makeup;
- add effects to photos and videos.
AR face filters offer an opportunity to gain self-confidence by hiding imperfections, improving skin texture, and applying spectacular makeup. You will be completely transformed to look prestigious, cool, or extraordinary. Everything depends on personal preferences only.
One of the advantages of the module is the possibility of using it to promote a blog or an existing business. For example, you are encouraged to use it to create makeup fitting software if your business is involved in selling beauty products. Potential customers will understand whether the chosen color of lipstick or shadows is suitable for them and whether the foundation corresponds to their expectations. The variety of options means you can use the tool in any field, including education, market research, manufacturing, healthcare, and more.